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An AI-driven approach to PPC management

We put AI agents to work on your ad campaigns

AI × BI × PPC = 2x ROI

Yandex Direct, Google Ads, VK Ads: Less routine. More strategy. Better results.

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Our clients

YouTravel
COLIZEUM
ZAMM
Philips
Adidas
Nokia
La Redoute
AIZEL
myToys
Villagio Estate
Kenguru
Leomax
A-Perviy
grineo

Our favorite niches

eCommerceFashion & BeautyTravelReal estateFranchising & B2BFintech & CryptoSaaSIT productsEdtechFurniture

Three services

AI audit, AI automation and analytics — separately or as one system.

AI ad audit

Yandex Direct, Google Ads, VK Ads — we connect AI agents directly to your ad accounts via API.

  • The agent goes through the whole account and looks for growth opportunities
  • Analyzes campaigns, placements and search terms
  • Prepares improvement recommendations
  • Audits competitors and suggests offers and USPs

AI Automation

AI Copilot and 6 more ad agents monitor your account 24/7, track changes and send summaries.

  • AI Copilot: finds the causes of drops and prepares changes
  • AI Feed Optimizer: optimizes and improves data feeds
  • AI Monitoring: sends summaries (spend, CPL) and anomalies to Telegram
  • AI Creative Studio: improves your current creatives

Analytics & BI

End-to-end analytics and dashboards for all your advertising in one place, integrated with your CRM via API.

  • End-to-end analytics: from click to payment in the CRM
  • You see real sales and ROI based on CRM data
  • Any data breakdown or chart in a few clicks
  • BI dashboards for the team and management, cohorts and LTV

AI Copilot in action

The agent does the work instead of retelling the numbers. Changes reach your account only after a specialist approves them.

  1. 01Investigates on its own. Campaigns, search terms, placements, devices, goals — no Excel exports.
  2. 02Finds the root cause. Not just “CPA went up” but why: auto-targeting, placements, a broken goal.
  3. 03Proposes an action. A specific list of changes with the expected effect.
  4. 04Checks the result. Compares before and after at 7 and 14 days.
PPC Lab Copilot · Yandex Direct

Scenarios from our daily work. Names and numbers in the examples have been changed.

AI tools ecosystem

Our agents are connected to your advertising and business data and bring the team ready-made insights every morning.

1Data
  • Yandex Direct API
  • Google Ads API
  • VK Ads API
  • Yandex Metrica
  • CRM and 1C
  • BigQuery · ClickHouse
  • Product feeds
  • Wordstat
2PPC Lab AI agents
🤖 AI Copilotroot-cause analysis and ready solutions
⚡ AI MonitoringCPL anomalies, overspend, broken goals
🔍 AI Auditaccount audit in minutes
🛒 AI Feed Optimizertitles, categories, exclusions
🎨 AI Creative Studiocopy and banners for A/B tests
📈 AI Reportingreports and insights instead of Excel
3Outcome
  • Telegram summaryevery morning before the working day starts
  • BI dashboardsfor the team and management, always up to date
  • Recommendationswith expected impact and priority
  • Account changesonly after a specialist approves them
up to 70%less time spent on daily analytics
24/7campaign monitoring instead of a weekly check
100%of changes go through a specialist: AI assists, it doesn't replace expertise

Want to know exactly where your ad account is losing budget? We'll run an AI audit for free.

Order a free AI audit

Team

Alexander Yurkov

Alexander Yurkov

Founder

15 years of experience in digital marketing, AI and data science.

Maxim Grabarnik

Maxim Grabarnik

Co-Founder

15 years of experience in paid search and process automation.

Alina Chernyaeva

Alina Chernyaeva

Lead advertising expert

7 years of experience in paid search — Yandex Direct and Google Ads.

FAQ

What is AI Copilot and how is it different from automated bidding in Yandex Direct and Google Ads?

Automated bidding manages bids inside a single campaign. Copilot looks at the whole account and at your business data: search terms, placements, devices, goals, sales from the CRM. It explains why the numbers changed and proposes specific actions: negative keywords, budget reallocation, feed exclusions, bid adjustments.

Will AI change my campaigns on its own?

No. The agents analyze and prepare changes; a specialist makes the decision. Routine operations (for example, excluding products without a price from a feed) are automated only under pre-agreed rules. Every change is logged, and we check its effect after 7–14 days.

Can I get only Copilot, without campaign management?

Yes. We connect Copilot, monitoring and dashboards to your accounts, and your team keeps running the ads — just faster and with less routine. You can start with one service and expand later.

Which systems do you work with?

Yandex Direct, Google Ads, VK Ads, Yandex Metrica, CRM and 1C, data warehouses (BigQuery, ClickHouse) and BI tools. We connect through official APIs.

How secure is access to my accounts?

Access is granted through the ad platforms' official authorization and can be revoked at any time. Read-only access is enough for analysis; edit rights are granted only by agreement.

What budgets do you work with?

Campaign management starts at RUB 500,000 per month. We manage more than RUB 100M in ad spend per month, with some projects spending RUB 10M+ per month.

What does the free AI audit include?

We check campaign structure, search terms and placements, ads, budgets and bid strategies, and whether goals and analytics are set up correctly. You get a prioritized list of issues and growth opportunities. An in-depth review with an implementation plan is available on request.

Which niches do you have experience in?

eCommerce, Fashion & Beauty, Travel, real estate, franchising and B2B, Fintech & Crypto, SaaS and IT products. We take on any niche.

How quickly can we start?

Usually a call and the start of the audit happen within 2–3 days after you message us on Telegram.

YourPPCLab Ads Reporting

Our Google Ads application

YourPPCLab Ads Reporting connects to the Google Ads API with the account owner's permission. It builds daily performance reports for our clients' Google Ads campaigns and helps our specialists apply reviewed campaign changes. It does not generate images or any AI content.

About the application   Privacy Policy   Terms of Service

Let's discuss your project

Tell us about your task on Telegram: campaign management, connecting AI Copilot or a free AI audit. I usually reply within a day.

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