YourPPCLab Ads Reporting

Google Ads performance reports and campaign management for advertisers who work with YourPPCLab.

What is YourPPCLab Ads Reporting? YourPPCLab Ads Reporting is an application that connects to the Google Ads API. With the account owner's permission, it reads campaign statistics from Google Ads and turns them into clear daily reports. It also helps our PPC specialists apply campaign changes, such as keywords, budgets and bids, that they have reviewed and approved.

Purpose of the application

YourPPCLab is a performance marketing agency (yourppclab.ru). We manage Google Ads campaigns for our clients. YourPPCLab Ads Reporting saves our clients time and money: instead of preparing reports by hand, it collects the data from Google Ads automatically and shows what works and what does not.

The application has four features:

Performance reports. Daily charts and tables of impressions, clicks, cost, conversions and cost per conversion, by campaign, device, location and search term.
Account audit. A check of account structure, search terms, ad strength and lost impression share, with a list of recommendations.
Campaign management. Applying changes prepared and reviewed by a specialist: new campaigns, keywords, negative keywords, budgets and bidding targets. No change is made without a person reviewing it.
Keyword planning. Search volume and keyword ideas for new campaigns.

How it works

The Google Ads account owner gives YourPPCLab access to the account in Google Ads.
Our specialist signs in to YourPPCLab Ads Reporting with their Google account. The Google consent screen shows the app name "YourPPCLab Ads Reporting" and asks for permission to manage Google Ads campaigns.
After permission is given, the application reads the campaign data once a day and builds the reports.
The client receives the reports. Access can be revoked at any time in the Google Account settings.

Google data the application uses

YourPPCLab Ads Reporting requests only one permission (OAuth scope): https://www.googleapis.com/auth/adwords, "See, edit, create and delete your Google Ads accounts and data". It uses this permission only for the features listed above. It does not access Gmail, Google Drive, Contacts, Calendar or any other Google data. Full details are in our Privacy Policy.

What the application does not do

It does not generate images, video or audio, and it does not create AI-generated content of any kind. It is not used to create non-consensual intimate imagery (NCII) or any other harmful content.
It does not sell or share Google user data, and does not use it for advertising profiles or to train AI models.

Access to this page

This page, the Privacy Policy and the Terms of Service are public. Anyone can read them without signing in.

Contact

YourPPCLab — email yurkov.alexander@gmail.com, Telegram @alex_dzen, website yourppclab.ru.

Technical details for Google Ads API reviewers: design document (PDF).